‘We Have Changed Everything About Scarlet Because The Market Has Changed’ -

We have changed everything about Scarlet because the market has changed and we have discovered a lot of things in the process. We have a new vision.

Wipe you minds of the past announced Scarlet. Forget the design and forget the price. It is all different now. We think you will be surprised. Glad we didn’t take any deposits… :-)

Scarlet is the 3K, higher-than-HD, fits in your pocket, $3000 wonder-cam announced at NAB this year, and scheduled for launch in Spring 2009. Jim announced today that they’ve totally changed gears and focus for the device due to the “market changing”.

I’d place my bet on a full-frame, sub-$5000 DSLR that shoots 3K footage and awesome stills, shipping in Summer 2009. Canon, Nikon—you’ve just been beat. Talk about game-changing competition.